視頻：# 給父親買一雙潮鞋# H5 (請掃描下面二維碼)
YEARCON overall event planning, creativity and implementation, June 2018
Speak of June, we will think of Children's Day, Graduation Season, and Father's Day. We proposed the theme “Enjoy the walking time together” to YEARCON, combined the views with different node and different people, built emotional connections, communicated and explained brand concept pertinently.
[Back to real, enjoy the walking time together] We took “How long haven’t you walked like a child” as an entry point, launched a funny TVC and a series of posters, held a flash mob #Three minutes Fun Walk #, encouraged everyone to get rid of the age bondage and find back the real self.
[Buy your father a pair of trendy shoes, enjoy the walking time together] Have you ever complained that your father doesn't understand you? Have you ever brought him into your world? On this Father's Day, we took off the idea "Father's love is like a mountain", reviewed the relationship from another sight, encouraged fathers who "does not understand you" to walk into your world, and pointed out that father could be “stylish”, could understand you.
Video # Buy your father a pair of trendy shoes #H5(Please scan the QR code below)
YEARCON dedicates to create the most comfortable shoes for everyone, making them enjoy the experience of walking. The glittering point of this project is that under the theme “Enjoy the walking time together”, we used the holiday consumption psychology, establishing an emotional link between customers and brand, which increased the brand's favorability and made the brand’s concept “YEARCON-National Shoes” more clearly. For now, “Enjoy the walking time together” has gained over 22.4 million reading and over 120,000 discussion. Its official Weibo has also received 3,388 forwards and 1,672 responses.